Hearst Autos

Nick Matarazzo

Chief Executive Officer

nick@jumpstartauto.com

Nick establishes vision, sets priority, and builds a high-performance culture throughout the organization.

A 35-year veteran of the media world, Nick has worked with leading media companies such as Hachette Filipacchi Media and CBS Magazines. Prior to joining Jumpstart, he was executive vice president of integrated sales and marketing and group publishing director at Hachette, where he oversaw brand strategy and marketing for the Men's Enthusiast Network (brands such as Car and Driver, Road &Track, and CycleWorld).

Nick began his career at CBS Magazines in 1981 (which was acquired by HFM U.S.), where he worked in various sales, publishing, and financial positions.

Choon Choi

Chief Operating Officer

choon@jumpstartauto.com

A startup and digital media veteran, Choon helps define and execute strategy to drive company growth. He oversees strategy & business development, ad product, publisher development, revenue operations, lead operations, and Jumpstart Canada.

Prior to Jumpstart, Choon spent several years in a broad range of business development and senior operating roles at early stage startups and large corporations, including Delivery Agent, Chipshot.com, Gap Inc. and LVMH.

Choon has been featured in leading industry publications such as iMedia Connection, MediaPost, and Automotive Digest and is a founding member of the Automotive Executives Association.

Brian Ledoux

Senior Vice President of Revenue Operations

bledoux@jumpstartauto.com

Brian oversees campaign implementation, trafficking and delivery, sales operations, and performance optimization.

He has more than 10 years experience growing and leading operations teams, and more than 15 years online advertising expertise with publishers, vendors, and ad ops and tools. Prior to joining Jumpstart, Brian worked at Universal McCann Worldwide (UM)/IPG Mediabrands, where he led IPG Mediabrands agency trading desk's U.S. advertising operations group, executing global multi-platform campaigns for UM clients such as Microsoft, Wells Fargo, and Cathay Pacific.

Having been on the agency, publisher, and vendor side of the industry, Brian brings a uniquely holistic view of ad technology.

James Tom

Senior Vice President of Dealer Network & Enterprise Sales

jtom@hearstautos.com

A 19-year automotive industry veteran, James is responsible for the strategy and execution of reseller and direct-to-dealer business, and creating a unified tier 3 sales strategy.

As part of his role, he also hires, trains, and develops the dealer sales organization. Before joining Hearst Autos, James spent more than 12 years in various sales and marketing leadership positions at Autotrader, including its subsidiaries, VinSolutions and Haystak Digital Marketing. He was also part of the core team that evolved Haystak from a standalone business to a fully integrated Autotrader product.

Aaron Serrao

Vice President of Audience Development and Ad Product

aserrao@jumpstartauto.com

Aaron manages audience development and ad product strategy on behalf of Jumpstart. He has helped develop the largest, high-performing portfolio of publishing brands in the automotive industry.

A battle-scarred publisher advocate, Aaron oversees the publisher development and ad product teams, which are tasked with providing a complete revenue solution for Jumpstart partners. In addition to his responsibilities with Jumpstart partners, Aaron also cultivates new publisher and business development partnerships that align with strategic or revenue opportunities.

Aaron started his career at Jumpstart in 2007 and prior to joining the company, worked at Village Voice Media and early dotcom sports websites. He is also a member of the Automotive Executives Association. 

Libby Murad-Patel

Vice President, Marketing & Strategic Insights

Libby oversees the company’s marketing, creative, communications, and insights divisions.

A 10-year veteran of Jumpstart, Libby co-founded the company’s True Market Impact™, a proprietary metric that informs advertisers and marketers of a brand’s health based on online consumer shopping patterns. She also oversees the development of Jumpstart’s annual Insights Book and Super Bowl Real Time Report, two online automotive trend reports that have become a trusted industry resource. Libby is a sought-after auto market expert and has been quoted in Advertising Age, AutoRemarketing, Digiday, MSN Autos, Ad Ops Online, Advertisement Journal, Digital Dealer, HybridCARS, and Automotive Digest, among others.

Prior to joining Jumpstart, Libby was at GM Planworks, now Starcom Worldwide, where she began her media career in digital planning, buying and implementation.

Armen Abrahamian

Vice President, Technology

aabrahamian@jumpstartauto.com

Armen leads Jumpstart’s technology strategy and oversees the company’s software engineering, advertising technology, and IT operations groups.

He has more than a decade of experience building and managing high-performing technology teams. Before joining Jumpstart, Armen spent five years managing tech teams for the automotive and home divisions at Internet Brands, with a focus on CarsDirect and The Car Connection.

Armen started his career at Expedia as a technical product manager where he defined and managed product delivery for the web platform that served as the foundation for all of Expedia’s global properties, including their first-ever loyalty program.