The People Who Make It Happen
Canada Team
Justin Oborne
Technology you can’t live without?
Spotify
Single word you most overuse?
Ultimately
Favorite color?
Blue
Dream car?
Audi R8 Spyder
Early bird or night owl?
Early bird
Carlos Santamaría
Technology you can’t live without?
Any technology that allows me to listen to music
Single word you most overuse?
Correct
Favorite color?
Blue
Dream car?
Mercedes G550
Early bird or night owl?
Both, I have a newborn at home
Patrick McLoughlin
Technology you can’t live without?
Amazon.com
Single word you most overuse?
Meow
Favorite color?
Gold
Dream car?
The Spice Bus
Early bird or night owl?
Night Owl hoot hoot
Bobbi Adair
Technology you can’t live without?
Headphones
Single word you most overuse?
"Word"
Favorite color?
Forest Green
Dream car?
Mercedes-Benz G-Class, any one will do
Early bird or night owl?
Early Bird, but i despise both birds and worms
Executives
Nick Matarazzo
Nick Matarazzo
Chief Executive Officer
Nick establishes vision, sets priority, and builds a high-performance culture throughout the organization.
A 35-year veteran of the media world, Nick has worked with leading media companies such as Hachette Filipacchi Media and CBS Magazines. Prior to joining Jumpstart, he was executive vice president of integrated sales and marketing and group publishing director at Hachette, where he oversaw brand strategy and marketing for the Men's Enthusiast Network (brands such as Car and Driver, Road &Track, and CycleWorld).
Nick began his career at CBS Magazines in 1981 (which was acquired by HFM U.S.), where he worked in various sales, publishing, and financial positions.
Choon Choi
Choon Choi
Chief Operating Officer
A startup and digital media veteran, Choon helps define and execute strategy to drive company growth. He oversees strategy & business development, ad product, publisher development, revenue operations, lead operations, and Jumpstart Canada.
Prior to Jumpstart, Choon spent several years in a broad range of business development and senior operating roles at early stage startups and large corporations, including Delivery Agent, Chipshot.com, Gap Inc. and LVMH.
Choon has been featured in leading industry publications such as iMedia Connection, MediaPost, and Automotive Digest and is a founding member of the Automotive Executives Association.
Brian Ledoux
Brian Ledoux
Senior Vice President of Revenue Operations
Brian oversees campaign implementation, trafficking and delivery, sales operations, and performance optimization.
He has more than 10 years experience growing and leading operations teams, and more than 15 years online advertising expertise with publishers, vendors, and ad ops and tools. Prior to joining Jumpstart, Brian worked at Universal McCann Worldwide (UM)/IPG Mediabrands, where he led IPG Mediabrands agency trading desk's U.S. advertising operations group, executing global multi-platform campaigns for UM clients such as Microsoft, Wells Fargo, and Cathay Pacific.
Having been on the agency, publisher, and vendor side of the industry, Brian brings a uniquely holistic view of ad technology.
Aaron Serrao
Aaron Serrao
Vice President of Audience Development and Ad Product
Aaron manages audience development and ad product strategy on behalf of Jumpstart. He has helped develop the largest, high-performing portfolio of publishing brands in the automotive industry.
A battle-scarred publisher advocate, Aaron oversees the publisher development and ad product teams, which are tasked with providing a complete revenue solution for Jumpstart partners. In addition to his responsibilities with Jumpstart partners, Aaron also cultivates new publisher and business development partnerships that align with strategic or revenue opportunities.
Aaron started his career at Jumpstart in 2007 and prior to joining the company, worked at Village Voice Media and early dotcom sports websites. He is also a member of the Automotive Executives Association.
Armen Abrahamian
Armen Abrahamian
Vice President, Technology
Armen leads Jumpstart’s technology strategy and oversees the company’s software engineering, advertising technology, and IT operations groups.
He has more than a decade of experience building and managing high-performing technology teams. Before joining Jumpstart, Armen spent five years managing tech teams for the automotive and home divisions at Internet Brands, with a focus on CarsDirect and The Car Connection.
Armen started his career at Expedia as a technical product manager where he defined and managed product delivery for the web platform that served as the foundation for all of Expedia’s global properties, including their first-ever loyalty program.
U.S. Team
Aaron Nichols
Technology you can’t live without?
Apple music
Single word you most overuse?
Action
Favorite color?
Blue
Dream car?
1974 Ford Bronco
Early bird or night owl?
Early bird
Alvin Chua
Technology you can’t live without?
Internet
Single word you most overuse?
Sashimi
Favorite color?
Charcoal
Dream car?
Lamborghini Huracán
Early bird or night owl?
Night owl
Amanda Shinn
Technology you can’t live without?
iPhone
Single word you most overuse?
Exactly
Favorite color?
Navy
Dream car?
Lexus LX-570 convertible
Early bird or night owl?
Getting that worm
Annie Thai
Technology you can’t live without?
Allergy medicine
Single word you most overuse?
Urgh
Favorite color?
Red
Dream car?
Winnebago
Early bird or night owl?
Night owl
Bob Lewis
Technology you can’t live without?
Alienware
Single word you most overuse?
Besmirch
Favorite color?
Orange
Dream car?
A burnt orange, self-driving, Audi R8 Spyder
Early bird or night owl?
Night owl
Brian Miller
Technology you can’t live without?
GPS
Single word you most overuse?
Essentially
Favorite color?
Gold
Dream car?
1967 Shelby Mustang GT
Early bird or night owl?
Early bird
Bridget Zayner
Technology you can’t live without?
Video Calls
Single word you most overuse?
Totally
Favorite color?
Purple
Dream car?
1964 Lincoln Continental Convertible
Early bird or night owl?
Early Bird
Byron Mak
Technology you can’t live without?
iPhone
Single word you most overuse?
Lit
Favorite color?
Maroon
Dream car?
Nissan GTR
Early bird or night owl?
Night owl
Calvin Ilas
Technology you can’t live without?
Google Maps
Single word you most overuse?
Wow
Favorite color?
Orange
Dream car?
Dodge Viper
Early bird or night owl?
Early bird
Cara Kunkel
Technology you can’t live without?
Cell phone
Single word you most overuse?
Really
Favorite color?
Blue
Dream car?
1957 Chevrolet Corvette
Early bird or night owl?
Night owl
Chad Gennow
Technology you can’t live without?
Air travel
Single word you most overuse?
I don’t talk a lot
Favorite color?
Yellow
Dream car?
1962 Ferrari 250 GTO
Early bird or night owl?
Both
Charley Huynh
Technology you can’t live without?
Google Maps
Single word you most overuse?
What
Favorite color?
Grey
Dream car?
Mercedes-Benz CLK GTR
Early bird or night owl
Early bird
Chris Starr
Technology you can’t live without?
Smartphone
Single word you most overuse?
Ellipses
Favorite color?
Red
Dream car?
Tesla Model X
Early bird or night owl?
Night owl
Colin Thomas
Technology you can’t live without?
Reliable cell service
Single word you most overuse?
Data
Favorite color?
Blue
Dream car?
(1970s) Porsche 911
Early bird or night owl?
Night owl
Cristina Menes
Technology you can’t live without?
iPhone
Single word you most overuse?
Shook
Favorite color?
Maroon
Dream car?
Porsche Carrera S
Early bird or night owl?
Night Owl
Elliot Reeves
Technology you can’t live without?
Smart TV
Single word you most overuse?
Yo
Favorite color?
Orange
Dream car?
Mercedes-Maybach S600
Early bird or night owl?
Night owl
Genaro Barragan
Technology you can’t live without?
Airbags
Single word you most overuse?
Kerfuffle
Favorite color?
Fuzzy wuzzy
Dream car?
Daimler Ferret Mark 3 Armoured Scout Car
Early bird or night owl?
Night owl
Hee Sang Kim
Technology you can’t live without?
Noise-cancelling Headphones
Single word you most overuse?
Buddy
Favorite color?
Black
Dream car?
2020 Tesla Roadster
Early bird or night owl?
Definitely a Night Owl
Jake Wylonis
Technology you can’t live without?
Internet
Single word you most overuse?
Awesome
Favorite color?
Azure Blue #007FFF
Dream car?
Audi R8
Early bird or night owl?
Early Bird
Jeffrey DeLong
Technology you can’t live without?
The Internet
Single word you most overuse?
Why
Favorite color?
Black
Dream car?
1980 Lamborghini Countach S
Early bird or night owl?
Night owl
Jillian Gibala
Technology you can’t live without?
Google
Single word you most overuse?
Cool
Favorite color?
Navy Blue
Dream car?
Tesla Model S
Early bird or night owl?
Early bird
Jim Mericle
Technology you can’t live without?
DVR
Single word you most overuse?
Doh!
Favorite color?
Green
Dream car?
Land Rover Defender
Early bird or night owl?
Night owl
Joanne Shen
Technology you can’t live without?
An open internet
Single word you most overuse?
Hmmm
Favorite color?
Green
Dream car?
Audi R8
Early bird or night owl?
Night Owl
Jodi Pulliam
Technology you can’t live without?
GPS
Single word you most overuse?
Taco
Favorite color?
Green
Dream car?
1969 Volkswagen Karmann Ghia
Early bird or night owl?
Early bird
Karen Chan
Technology you can’t live without?
Electricity
Single word you most overuse?
Oh
Favorite color?
Black
Dream car?
Lamborghini Reventón Roadster
Early bird or night owl?
Night owl
Karl Kastan
Technology you can’t live without?
The Internal Combustion Engine
Single word you most overuse?
Excellent
Favorite color?
Black
Dream car?
1962 Ferrari 250 GTO
Early bird or night owl?
Night owl—but who said I sleep?
Keaton Carano
Technology you can’t live without?
Tableau
Single word you most overuse?
Umami
Favorite color?
Burgandy
Dream car?
1962 Ferrari 250 GT SWB California Spyder (Ferris Bueller Car)
Early bird or night owl?
Night Owl
Kyle Taylor
Technology you can’t live without?
Texting
Single word you most overuse?
Perfect
Favorite color?
Blue
Dream car?
1952 Chevy 3600
Early bird or night owl?
Early bird
Laura Mooney
Technology you can’t live without?
Xbox One
Single word you most overuse?
Probably
Favorite color?
Duke blue
Dream car?
1964 Aston Martin
Early bird or night owl?
Night owl
Linda Iverson
Technology you can’t live without?
Internet
Single word you most overuse?
Phone
Favorite color?
Red
Dream car? Lexus
LX
Early bird or night owl?
Night owl
Lisa Brodus
Technology you can’t live without?
The Abacus
Single word you most overuse?
Allora
Favorite color?
Green
Dream car?
Do not have one
Early bird or night owl?
Night owl
Lisa Lacasse
Technology you can’t live without?
Sonos Speakers
Single word you most overuse?
Right?
Favorite color?
Blue...any Shade
Dream car?
Porsche Panamera
Early bird or night owl?
Early Bird
Lori Mertz
Technology you can’t live without?
Hands-free calling
Single word you most overuse?
Crazy
Favorite color?
Bluegreen
Dream car?
Audi R8 V10 Spyder
Early bird or night owl?
Midday maven
Mahdi Gad
Technology you can’t live without?
Enhance
Single word you most overuse?
Buttress
Favorite color?
Charcoal
Dream car?
K.I.T.T.
Early bird or night owl?
I’ll eat anything
Maya Arasaki
Technology you can’t live without?
Google Maps
Single word you most overuse?
Like
Favorite color?
Blue
Dream car?
Maserati
Early bird or night owl?
Night owl
Megan Calahan
Technology you can’t live without?
email
Single word you most overuse?
Um
Favorite color?
Teal
Dream car?
1966 Ford Thunderbird
Early bird or night owl?
Early bird
Melanie Mariquit
Technology you can’t live without?
Airplanes
Single word you most overuse?
Dope
Favorite color?
Red
Dream car?
1988 Nissan 300ZX Turbo
Early bird or night owl?
Night Owl
Melissa Dixon
Technology you can’t live without?
My phone - duh!
Single word you most overuse?
Got it (I know that's 2 words, but I say it way too much)
Favorite color?
Blue
Dream car?
A paid off car! But seriously, anything that my driver feels most comfortable in!
Early bird or night owl?
Night owl...I've tried to be an early bird, but my late nights make it impossible
Michelle Colletti
Technology you can’t live without?
Instagram
Single word you most overuse?
Mazda
Favorite color?
Purple
Dream car?
Any Maserati
Early bird or night owl?
Night, hands down
Michelle Johnson
Technology you can’t live without?
The snooze button
Single word you most overuse?
Well
Favorite color?
Purple
Dream car?
2017 GranTurismo Convertible
Early bird or night owl?
Night owl
Molly Jolls
Technology you can’t live without?
Apple Music
Single word you most overuse?
Like
Favorite color?
Red
Dream car?
BMW X5
Early bird or night owl?
Night Owl
Moon Kim
Technology you can’t live without?
What is this thing called technology...
Single word you most overuse?
OMG!!
Favorite color?
Black
Dream car?
Hyundai
Early bird or night owl?
Converted Early Bird
Narayan Motamarri
Technology you can’t live without?
Distributed computing
Single word you most overuse?
Data
Favorite color?
Grey
Dream car?
Audi A4
Early bird or night owl?
No comment
Natalie Nassr
Technology you can’t live without?
Smartphone
Single word you most overuse?
Like
Favorite color?
Black
Dream car?
Batmobile
Early bird or night owl?
Night Owl
Samantha Shanahan
Technology you can’t live without?
My phone
Single word you most overuse?
Like
Favorite color?
Army green
Dream car?
Aston Martin Vanquish Coupe
Early bird or night owl?
Early bird
Shannon Rigby
Technology you can’t live without?
iPhone
Single word you most overuse?
Definitely
Favorite color?
Blue
Dream car?
Mercedes-Benz SL Roadster
Early bird or night owl?
Night owl
Stacey Mitchell
Technology you can’t live without?
iPhone
Single word you most overuse?
So
Favorite color?
Red
Dream car?
1963 Chevy Stingray
Early bird or night owl?
Night Owl
Theresa Hern
Vince Petrella
Technology you can’t live without?
Internet
Single word you most overuse?
Ah
Favorite color?
Green
Dream car?
1972 Chevrolet Corvette
Early bird or night owl?
Early bird
