
Deliverables & Specifications
AD COMPONENTS | :15 Pre-Roll / :15 Vast Pre-Roll |
FILE TYPE | MPEG-4 (MP4), MOV or AVI |
DIMENSIONS | Desktop: Min 1280x720 / Mobile: 640x360 |
INSERTION POINT | Pre-roll only |
MAX FPS | 15, 25, 30 fps |
VIDEO TARGET BIT RATE | Low Resolution: 500-700 kbps Medium Resolution (Standard): 700-1500 kbps High Resolution (Hi-Def): 1500-2500 kbps for 720p, 2500-3500 kbps for 1080p |
VIDEO CODEC | H.264 |
ASPECT RATIO | 16:9 |
CLICK EVENT | Both the video window and companion ad may be clickable with links to advertiser site |
COMPANION AD | Yes, 300x250 |
VIDEO LENGTH |
15 sec preferred (30 Sec acceptable) |
AUDIO CODEC | AAC-LC or HE-AACv1 |
AUDIO BIT RATE | 128-192 kbps for AAC-LC 64-128 kbps for HE-AACv1 |
AUDIO LEVELS | Volume should be normalized to -23 dDBFS |
Guidelines
PRE-ROLL ASSET DELIVERY |
10 business days prior to campaign launch |
VAST PRE-ROLL ASSET DELIVERY |
10 business days prior to campaign launch |
NOTES |
All creative tags and accompanying technologies being served by the tags must be SSL Compliant (HTTPS) FPS and Bit rate: Use lowest value that looks acceptable to help reduce file size Link to IAB guidelines for more detailed specs: Digital Video In-Stream Ad Format Guidelines |