Deliverables & Specifications
| CONTENT SPECIFICATIONS | |
|---|---|
| PREVIEW IMAGE |
3-5 images |
| LOGO | Max 200x80px high / Transparent PNG | JPG | GIF |
| HEADLINE |
3-5 headlines |
| TEXT | Max 2,000 characters w/spaces CTA (will show as a text link) |
| IMAGES (WITHIN UNIT BODY) |
800 width at 16x9 ratio / PNG | JPG | GIF |
| VIDEO | Up to four embedded videos Format: YouTube URL or mp4 file (H.264) Length: Max 5 min |
| TRACKING | 1x1 | CTA Click Tracker |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER | Site |
| NOTES | Placement for sharing advertorial or testimonial content with consumers. Opens in an expanding accordion div on the page. Jumpstart Automotive Media will manually inspect and approve all content submissions prior to launching a campaign to ensure that the content is appropriate and conforms to our specifications. Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative Not subject to viewability measurement |
| IFRAMED WIDGET SPECIFICATIONS | |
| SIZE | Max 800px wide |
| CODE | Javascript tag for embedding the widget |
| TRACKING | 1x1 / click tags |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER | Site |
| Notes | Placement for sharing Javascript widgets or custom site tools (calculators, etc.) with consumers. Opens in an expanding accordion div on the page. Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative Not subject to viewability measurement. |
| INFOGRAPHIC SPECIFICATIONS | |
| IMAGE | Max 800x1800px (will scale down for smaller devices) |
| SIZE | Max 1MB (compressed) |
| TRACKING | 1x1 / click tags |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER | Site |
| NOTES | Placement for sharing an infographic. Opens in an expanding accordion div on the page. Jumpstart Automotive Media will manually inspect and approve all content submissions prior to launching a campaign to ensure that the content is appropriate and conforms to our specifications. Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative Not subject to viewability |
Guidelines
| BRAND POV CONTENT RECOMMENDATIONS | Keep it editorial or advertorial in nature (not lifestyle content) Keep it consumer-focused Follow the theme of the page content (make/model research) No ads. This is not a place to serve a 30-second spot. It is intended for longer-form content that augments a consumer's research focused on a specific make/model. |
| IMAGES |
Deliver PSD, Ai & other image files in retina sizes (2x the outlined spec) e.g. 600x500 > 640x960 should be submitted for 300x250 > 320x480 expand units. |
| VIDEO | Please clip the bumpers off your videos and follow the appropriate H.264 video compression and pixels width dependent on device (.mp4 is best). |
